The theme of this year’s World Green Building Week is #ourheroiszero, highlighting the drive for net zero, sustainable building across the globe. To celebrate, our team members have penned their own blogs to highlight their low carbon heroes.
By Joe Martin – Head of Energy & Funding,
World Green Building Week. Probably one of the most important weeks in the calendar for Britain’s Energy Coast. We manage and develop property assets with a particular focus on regeneration – so that ticks the ‘building’ box… but we also have a low carbon golden thread running throughout our organisation – big tick on ‘green’. At the same time, we love learning from our international sustainability colleagues – really this week has it all for us.
It’s easy for me to enjoy this week and all it brings. But what’s hard for me is singling down one person who I hold up as my ‘hero for zero’. Who do I think contributes to the green building world in a way that eclipses others?
After some soul searching, I’ve decided that it’s a man who has done so much to drive forward the adoption of a technology that will shape our carbon consumption for the better in the coming decades – while having a fascinating effect on the consumption and load balancing of electricity in our buildings every single day.
This World Green Building Week I’m championing Electric Vehicle guru Elon Musk.
Green initiatives often fail because they ask end users to take a behavioural leap that’s too far out of their comfort zone.
Musk led Tesla to really understand that driving was often a joy not just a chore or route from A to B. Under his guidance his teams developed a racing car that made even the most hardened petrolhead sit up and listen. Ten years ago the idea that batteries developed for electric cars would be having such an impact on the built environment was considered almost laughable.
He then started to cascade the learnings down to quality domestic drives, proving the technology at the top of the market so the domestic market could benefit with real confidence.
His skill at understanding his markets and commitment to bringing world changing technology to them makes him my hero this World Green Building Week. No one has done more to move battery storage closer to mass market levels and we are on the cusp of them making a real difference to new commercial and domestic buildings.
We can all learn from his approach as we bring new technology in our construction and management of buildings.