Operators, Britain’s Energy Coast, hoping to encourage safer road use in our communities
Britain’s Energy Coast is encouraging occupiers at Westlakes Science and Technology Park to take the 2016 BRAKE Pledge during Road Safety Week.
Road Safety Week runs from 21st – 27th November and this year’s campaign from national road safety charity, BRAKE, is highlighting the six simple things road users can do to improve safety in our communities. The campaign urges people to be:
Britain’s Energy Coast CEO, Michael Pemberton, highlighted BEC’s reasons for getting behind the campaign:
“The roads around Westlakes Science and Technology Park are increasingly congested, leading to longer traffic queues and more diversionary routes through our surrounding small villages.
We see accidents, disruption from speeding cars and unsafe condition for cyclists and pedestrians as a common occurrence. With 2000 people based on our site, not to mention the number of visiting contractors and service providers, Britain’s Energy Coast has a great base of road users in our tenants to reach out to in order to spread the word about the BRAKE pledge.”
Park users can sign up in any one of the BEC reception areas where the team are on hand to explain the pledge. “It’s a sad reality that we see five people killed on our roads every day. If we all act on the six parts of the pledge, we could save lives and make our community’s roads a safer place.” concluded Michael.
A few facts on why the BRAKE pledge theme is important: